An outdoor business sign is often a consumer’s first impression of your brand. As such, it’s important to create a design that is eye-catching and memorable.

Luckily, with some tips on designing your signage, you can create an attractive sign that will stand out among competitors and grab the attention of passing customers.

To get started, it is important to understand what makes a sign eye-catching. In order to attract the eye, it is important that your sign has contrast. This can be accomplished with a variety of techniques, including using different colors, contrasting fonts, and even adding graphics to your signage.

Another important factor in creating an eye-catching sign is understanding the purpose of your signage. Will it be used for advertising, directing traffic, or to promote a special offer? Knowing this will help you choose the best materials, colors, and sizes for your sign. It will also help you decide if the sign should include an image or text and what type of message you want to convey.

Next, you will need to determine where the signage will be located. If it will be placed in a high-traffic area, you’ll need to ensure that the sign is visible from a distance and that any nearby objects like trees or buildings don’t obstruct the view. You may even need to consider installing more than one sign if the location is too busy for an unobstructed viewing experience.

Finally, you will need to ensure that the information on your sign is easily readable. This will require choosing a color scheme that will stand out against the surrounding scenery and making sure your font is large enough to be read from a distance. It is also helpful to use typography that is designed for signage, as this will give your sign a professional and polished look.

If you’re looking to attract a younger audience, it may be beneficial to include images or graphics on your sign. Studies have shown that incorporating imagery into your signage is more effective at grabbing the attention of consumers than using text alone.

However, it is important to remember that less is more when it comes to text on signs. Having too much information on your sign can be overwhelming for consumers and can cause them to walk right by without seeing the message you’re trying to communicate. In addition, using an overly decorative or stylized font can make your signage look outdated and less professional. For more information on the right type of exterior business signage for your needs, speak with your local signage company in Fresno today.